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There's a sex scene in the 2001 film Y Tu Mama Tambien that may qualify as the most timeless in cinema history. No, not the menage a trois cited in countless personals ads as "sexiest onscreen moment," but the one in which when Julio has finally wrangled a moment alone in the backseat with the older woman, Luisa, whom he and his best friend both hope to seduce. Zippers are fumbled, penetration is achieved, and ecstasy ensues, about thirty seconds into the act — for one of them.
    "Si! Si! Si!" Julio cries. After a moment, we see bewilderment, then a telltale look of disappointment, spread across Luisa's face.
    What man hasn't encountered that humiliating look? "Don't worry about it," I remember my first girlfriend telling me when I was sixteen and did not yet cringe at hearing those four words.
    I wouldn't consider myself a premature ejaculator — well, not anymore. But a recent study by Johnson and Johnson puts my chances of suffering from the condition, simply in virtue of being an adult male, at one in three. The study's timing isn't coincidental. Pending FDA approval, Johnson and Johnson will market the first pill intended to treat premature ejaculation (PE) in 2006.
    Clinical studies sponsored by the company show that men with PE last nearly three minutes on dapoxetine (up from an average of fifty-five seconds). Such a brief improvement may not sound very encouraging, especially
It's tempting to view dapoxetine as Viagra for the overly efficient lover.
considering that men who took a placebo lasted for nearly two. Still, according to Dr. Jon Pryor, the urologist who conducted the trials for Johnson and Johnson: "Those who had a minute or less improvement had no change in their level of sexual satisfaction, while those with more than a minute improvement noted an improvement in overall sexual satisfaction."
    On paper, it's tempting to view dapoxetine as Viagra for the overly efficient lover, a quick-fix for a problem that doesn't necessarily call for anything more. After all, for those who already spend less time enjoying themselves than avoiding a hasty climax by picturing Ann Coulter au naturel, what's the harm?
    The ads for dapoxetine, if they are anything like those for Viagra, Levitra and Cialis, will likely claim that there's no harm at all. (But instead of men throwing footballs through tire swings, prepare for more complicated innuendo: sand sifting slowly through hourglasses, baseball games going into extra innings.)
    Unfortunately, even if I am a premature ejaculator, I'm not likely to know it. While as many as thirty-four percent of men suffer from the problem, according to Pryor's studies, other surveys suggest that as few as ten percent of men think they do. Ultimately, there is no indication of how many of those who are anxious (or not) should be.
    For all its reported ubiquity, it isn't easy getting a PE sufferer to go on the record, either. While former presidential candidates and football stars have hawked impotence drugs, googling "premature ejaculation support groups" produces only a smattering of anonymous discussion boards among the countless advertisements for snake oils, pelvic muscle strengthening regimens, and anesthetic creams, aimed at preventing the gun from going off until the third act.
    So where are all the premature ejaculators, the grown-up Julios? According to one of the PE sufferers I spoke with, a thirty-seven-year-old television writer who would rather be called Jon than by his real name, they've been shamed into hiding. "No one will talk about it on the record, because it's so tied into virility and manliness," says Jon. "It's worse than not getting it up — there are medical excuses for erectile dysfunction, but if you have PE you're just a little boy. That's the perception."
    For years Jon relied on the time-honored method of many a hair-triggered college student: he would get hammered before every date he went on. Then he stumbled on the squeeze and stop-start methods popularized by Masters and Johnson in the 1970s. The first technique, more or less self-evident, involves slowing down before the point of no return; the second is not unlike tightly gripping a garden hose to halt its flow.
    According to most sex therapists, neither approach is entirely effective. Neither is dapoxetine, which increased sexual satisfaction only fifty percent of the time during trials. Yet in spite of already having developed a treatment for the condition, Johnson and Johnson has yet to define PE in a way that explicitly defines who needs treatment. Rather than relying strictly on ejaculation time, the study takes into consideration "different aspects of this condition, including distress, interpersonal difficulty, sexual satisfaction, lack of control over ejaculation, persistency, and latency time."
    Why such a complicated definition? One reason, says sexologist and PE specialist Michael Metz, is that drug companies are learning that simply restoring "virility" to patients doesn't create long-term profits. "Many studies suggest the dropout rate after an initial trial with Viagra or Levitra is forty to eighty percent," says Metz. "Couples just stop using it or don't renew their prescription. The drug companies are changing their ads to feature not just a guy, but a couple. The suspicion is the drug doesn't help the couple feel integrated, or the woman even feels it undermines her role."
    While erectile dysfunction is fairly easy to observe, PE may not be so evident, depending on the man's performance standards. Quite to the contrary, says Italian urologist Francesco Montorsi, who has studied PE globally. "In some areas, such as the Middle East, coming quickly is perceived as a sign of the virility of the man," he says. The self-reported sexual satisfaction of such a man is unlikely to be reduced by his admirable swiftness.
    So why do some urologists, such as Dr. Marcel Waldinger of the Netherlands, recommend that doctors rely strictly on latency time or IELT (two minutes, usually) to determine if a patient suffers from PE? Much as it sounds like the metric a group of frat boys might use, that standard avoids some of the pitfalls inherent to self-diagnosis.
"Twenty to thirty percent of couples have one minute or less of intercourse, but it's not a problem," says Metz.

    According to Jon, many men may have an unrealistic idea of what their staying power should be. "We've seen the movies reinforce the paradigm of Tom Cruise and some hot blonde coming at the same time, which probably doesn't often exist," he says. When it takes a half-hour for the blonde to orgasm, Jon says, it's not clear whose "fault" it is — or whether anyone is to blame at all. Conversely, men who simply don't make the effort to please their partners by lasting longer might be incorrectly categorized as premature ejaculators.
    Again, cultural standards play a role. The 1948 Kinsey Report found that three-quarters of men orgasmed within two minutes; a 1974 study found that number to have increased to ten to fourteen minutes. Some researchers, like Montorsi, attribute the lengthening of intercourse duration to faulty data. But others, like evolutionary biologist Elizabeth Lloyd, author of The Case of the Female Orgasm, say one factor above all else explains the increase in anxiety over PE at the end of the twentieth century: the increase in anxiety over the female orgasm.
    "Kinsey himself thought that quick ejaculation was a sign of health and virility; he was very adamant about it," says Lloyd. "He was annoyed when people implied there was a problem with early ejaculation. He felt it was a sign of superior masculinity."
    Lloyd contrasts Kinsey with Masters and Johnson, who paid far more attention to the female orgasm. "With rising awareness of women's desire to have orgasms and her sexual prowess and need, this put more pressure on men to perform and sometimes to view themselves as early ejaculators," she says.
    Unless one relies strictly on IELT to define PE, it is impossible to fully separate the question of premature ejaculation from the female orgasm, according to Lloyd. Problems that co-exist with PE include low libido and anorgasmia on the part of their partners. Men may speed themselves up when they sense that their partners are not enjoying themselves. In fact, Masters and Johnson eschewed IELT all together, defining a PE sufferer as one who ejaculates more than fifty percent of the time before his partner orgasms.
    From a marketing perspective, it makes sense to isolate problems in male and female sexuality, says Lloyd; one can then aim two different solutions at each couple. In that sense, the sexual politics of the Masters and Johnson era, which suggested that women who didn't orgasm had poor lovers, unwittingly assisted the drug company's quest to treat "sexual dysfunction" with drugs.
    In fact, says Lloyd, PE is better defined as an abnormality (one standard deviation away from the norm) rather than as a dysfunction, i.e. a disorder requiring treatment. She suggests that the poor sexual satisfaction reported by couples who suffer from PE has more to do with a loss of intimacy, rather than from lost orgasms.
    "There isn't much reason to conclude that intimacy needs to terminate with male orgasm," she adds. "It's very clear that women's ideas about good sex are not centered around intercourse. Only a maximum of twenty-five percent of women reliably have orgasm from intercourse, and thirty-three percent never do in their entire lives. When you ask about PE and sexual satisfaction, it is barking up the wrong tree."
    But if Lloyd is correct that PE affects men more than it does women, the problem may not be so severe after all. A
1992 study of American sexuality, the National Health and Social Life Survey, suggested that unlike impotent men, those who suffer from PE are no less happy or physically satisfied than those who do not.
    "Twenty to thirty percent of couples have one minute or less of intercourse, but it's not a problem," says Metz. But he
PE isn't nearly as severe a problem as the drug companies have prognosticated — yet.
is quick to point out they don't oppose the approval of dapoxetine as a treatment. He merely hopes, as many sex therapists do, that the drug's marketing won't further misconceptions about what good sex is.
    "If a clinician is trying to help a man, we need to use all the possible resources," he says. "In some cases that will mean medication, but it should never be the sole treatment. There's a huge possibility the medication will further discourage the man and couple if it doesn't work."
    Johnson and Johnson says it will be careful to avoid promoting anxiety on the part of the public. "We would take a very responsible approach to bringing it to market," says spokesperson Julie Keenan. "We'd be respectful of condition, partner, and targeted to an appropriate age and population with the condition."
    Keenan adds that doctors have used antidepressants such as Zoloft and Paxil for years to treat premature ejaculation,
and dapoxetine works similarly, without producing such unwanted side effects as lowered libido. (Nausea and diminished enjoyment are reported, however.)
    Nevertheless, Leonore Tiefer, a professor of psychiatry at the NYU School of Medicine, argues that erectile-dysfunction-drug advertising has already set an unhappy marketing precedent. "We're already seeing the disease marketing campaigns: you could be faster, you could be more satisfying," says Tiefer. "The idea of a disorder is completely absent. We can be assured there won't be any clinical reality to the marketing campaign. It will be marketed for everyone to use."
    According to Tiefer, it isn't likely that PE is anywhere near as severe a problem as the drug companies have prognosticated — yet. What may change that, Tiefer says, is the direct-to-consumer marketing campaign likely to follow the drug's approval by the FDA. Evidence suggests that direct-to-consumer ads have exerted tremendous pressure on physicians to provide patients with drugs they have seen advertised on TV, even when those prescriptions are not medically warranted or even advisable. Worse, says Metz, few physicians follow up with their patients.
    "We know with Viagra, guys will go to a physician and insist they want the pill," he says. "Physicians should say great, but call me in a month."
    Still, it's hard to argue against the right of men such as Jon to learn about and have access to the drug. "Ninety percent of the time, especially before I met my wife, I was more worried about not coming than I was about enjoying myself," he says. "The drug probably could have changed that."
    Let's hope it does. But given how anxiety-ridden sex already is, let's also hope that the cure's hype isn't any worse than the disease itself.
 




ABOUT THE AUTHOR:

A recent graduate of the Columbia Graduate School of Journalism, Justin Clark has written for L.A. Weekly, Psychology Today, Black Book, Architecture, Fuse, and The Fader, among other publications. He is currently researching a history of the American child prodigy, and writing a mystery novel set in Los Angeles.



©2005 Justin Clark and Nerve.com
 
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